REQUEST FOR PROPOSALS – PROFESSIONAL SERVICES FOR BRANDING & MARKETING
FOR THE CITY OF CRESCENT CITY AND
THE CITY OF CRESCENT CITY COMMUNITY REDEVELOPMENT AGENCY RFP 2021-01
Part I: GENERAL INSTRUCTIONS
Intent of RFP: It is the intent of the City of Crescent City, Florida, (City) and its CRA Board (Also referenced herein as “The Board”) to select a professional company, consultant teams and/or an individual contractor to create a Brand Identity/Platform and identify a clear marketing strategy and plan for Crescent City’s downtown area and the city at large. This Strategy/Plan should represent the varied economic sectors of our collaborators and be used for residential, business and visitor recruitment. A marketing campaign will focus on delivering the Brand and instilling a sense of pride inside the downtown and the city as well as create design standards for future marketing and communication material.