SEBRING — For most downtown store owners, there’s simply not enough time to operate their businesses and plan events, said Beverly Branam, owner of Galleria 301.
But, at the same time, she said, such events can bring needed customers to the downtown areas.
“We need more events,” she said.
Last year, Casey Wohl, who does marketing for the Community Redevelopment Agency and the downtown, and Lora Todd, who has organized other events, combined efforts and convinced the Sebring City Council to provide funding assistance for six events to help meet that need.