Paint the Town, Clearwater’s arts ongoing art project, has entered a new realm of urban arts enjoyment.
The city of Clearwater’s Community Redevelopment Agency has joined forces with the University of South Florida’s Access 3D Lab to bring a new dimension to art spaces using advanced 3D digital technologies to bring murals and their stories to life with virtual reality and augmented reality.
The USF-CRA collaboration came about after downtown’s Dreams of Dalí pop-up virtual reality experience in 2019 at Second Century Studios, according to Rosemary D’amour, Public Relations & Programs Manager for the CRA.
“We were looking for ways to create engaging and free arts experiences for folks in downtown Clearwater, and the Dali museum’s virtual reality experience became an option for us,” she explains. “We learned about USF 3D Access Lab and invited them to come and take a look at the virtual reality experience that we had, and that meeting led to more conversations with the USF team.”