Are millennials the key to preservation? A new survey finds that millennials prefer to live, work and play in neighborhoods with historic buildings.
According to a new survey Millennials and Historic Preservation: A Deep Dive Into Attitudes and Values, nearly all (97 percent) of the nation’s largest and most diverse generation appreciate the value of historic preservation. Commissioned by American Express and the National Trust for Historic Preservation, the survey reveals the salient role preservation plays in the millennial narrative and the development of communities courting this generation.