LAKE WORTH – Doralea Asher knows what it takes to run a small business in Lake Worth. As the owner of All Good Things Antiques & Collectibles on North Dixie Highway, Asher has been operating her multi-dealer mall where more than 20 dealers sell a variety of antique products, for nearly 19 years. On Thursday, she was one of more than 100 like-minded entrepreneurs, developers and commercial Realtors who packed the Lake Worth Casino ballroom for “Destination Lake Worth” to hear why city official believes this seaside city is a great place to invest and how they intend to help Lake Worth realize the business potential that has been trumpeted for years. “We’re restoring the city one neighborhood at a time,” said Mayor Pam Triolo at the two-hour meeting, hosted by the Lake Worth Community Redevelopment Agency in partnership with Retail Strategies, a retail recruitment consulting firm. “We still have a lot of work to do.” For the past several years, city officials, Triolo said, have worked to rid Lake Worth of disincentives that have kept potential investors away. She noted how the city’s electricity rates, always notoriously high, have dropped the past few years. The utility, which the city owns and operates, has also become more reliable as evidenced by few power outages during Hurricane Matthew. Confusing and frustrating land development regulations have also been simplified and made more business friendly. “When you bring a project to us, you’ll know what you can do and what you can’t do,” Triolo said. “You won’t have to go to 62 different meetings.”