LAKELAND — There’s a new vision for the industrial area east of downtown and the city’s Community Redevelopment Agency wants ideas for branding what could be Lakeland’s home for startup companies.
The agency is holding a competition to come up with a sign that will announce entry into the recently named “Design District” surrounding East Main Street like the sign along South Florida Avenue acts as a gateway to Dixieland.
“Here’s your chance to become a part of Lakeland history,” competition organizer Elizabeth Hults said. “The Lakeland CRA is hosting a communitywide competition for a brand new sign to welcome visitors and residents alike to the East Main Street Design District.”