St. Petersburg seeks to brand downtown medical, academic hub
ST. PETERSBURG — Just south of downtown, a quiet section of St. Petersburg has evolved into a jumble of research, academics and jobs.
Hospitals, government agencies and a university campus employ at least 8,000 people. About 6,000 students seek college degrees. The district’s economic importance to the city has few geographic rivals.
Now, community leaders want to add one important quality — a common identity.