You can find huge red and white letters spelling “I Amsterdam” near the rear of the Dutch city’s Rijksmuseum.
In Atlanta, 8-foot multicolored characters tell you’re in Midtown.
By late 2017, Tallahassee will build on the oversized letter trend by welcoming a life-size monument of the #IHeartTally hashtag to the area of South Monroe Street — otherwise known as SoMo — located between the Capitol and Florida State and Florida A&M universities.