The Rock the Plaza event provides a spotlight on plazas located within the BBCRA area while encouraging community members to patronize local businesses and restaurants. The plaza activations feature live music and entertainment, as well as engaging activities in an effort to stimulate foot traffic and showcase the offerings of local businesses.
This free business promotional event connects community members for social interactions in a fun and laid-back setting. Community members who come to the events to listen to live music and enjoy family-friendly activities will also become familiar with local businesses that they may have previously overlooked. Many of the participating businesses will provide product samples or offer an incentive, such as a discount or special offer, during the events.
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