Five-time Grammy Award winner and hip-hop/R&B legend CeeLo Green has signed a partnership deal with Fort Lauderdale-based Victor George Spirits.
As part of the multifaceted partnership, Green is now part owner of the brand, a key spokesperson, and will have Victor George Spirits at the top of his touring ride.
“Victor George was just a gentleman on our first encounter,” Green tells the New Times of the brand’s namesake owner, Victor G. Harvey. “He was courteous, forthright, and respectful. We exchanged contacts and kept in touch for well over a year. I’m a big believer that timing is everything, and here we are. The result here is something that was very organic and instinctual.”
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