The City/CRA is seeking qualified firms to develop a Brand and Marketing Strategy to solidify the brand 172 and deliver the message of the brand promise to the residents, businesses and visitors of New Port Richey.
The resulting plan will include:
- A current market analysis of the New Port Richey Trade Area;
- A Branding platform for New Port Richey with tag line, Downtown New Port Richey with tag line, brand statement, colors, fonts, logo treatments for the Downtown, the Community 179 Redevelopment Agency, the New Port Richey Main Street organization as well as current and 180 potential downtown events. It will also include brand extension design elements for use in 181 marketing the downtown with advertisements, brochures, letterhead, business cards, banners, 182 CRA website, New Port Richey Main Street website, wayfinding, etc.;
- A marketing strategy and advertising campaign based on the Vision, the Brand and the market 184 analysis;