It is the intent of the City of Maitland, Florida, and its CRA Board (Also referenced herein as “The Board”) to select a professional company, consultant teams and/or an individual contractor to create a Brand Identity/Platform and identify a clear marketing strategy and plan for Maitland’s downtown area, which includes the CRA District ,the Downtown Maitland Zoning District, the Cultural Corridor Special District and the Maitland Avenue Special District. This Strategy/Plan should represent the varied economic sectors of our collaborators and be used for residential, business and visitor recruitment. A marketing campaign will focus on delivering the Brand and instilling a sense of pride inside the CRA District and the downtown as well as create design standards for future marketing and communication material.